History and origin

Berenica

- a brand deeply rooted in the tradition of the Rose Valley

Berenica’s rose water is sourced directly from the Rose Valley in Bulgaria, a mystical place steeped in tradition and history. Here, the unique climate, soil, and altitude create the perfect conditions for growing the highest quality roses, which are hand-picked and distilled to produce our pure and fragrant rose water.

The Rosa Damascena Flower

Rosa Damascena has a rich heritage deeply intertwined with Bulgaria's culture. Cultivated for generations in the scenic Rose Valley, it has been cherished not only for its exquisite fragrance but also for its numerous benefits in skincare, aromatherapy, and culinary traditions. Its delicate, sweet aroma has made it a sought-after ingredient in the perfume industry for centuries, adding a touch of luxury and sensuality to many renowned fragrances.

This iconic bloom represents Bulgaria's enduring botanical legacy and holds a special place in its cultural heart, symbolizing beauty, tradition, and natural well-being.

How it began?

Centuries of Rose Oil Excellence:

The cultivation of Rosa Damascena in Bulgaria traces its origins to the Ottoman Empire, when it was introduced to the region, and over the centuries, it evolved into a symbol of Bulgaria's enduring botanical legacy. Bulgaria, with its unique climate and soil conditions, has been a beacon of excellence in rose oil production since the 17th century. This illustrious tradition finds its roots in the Rose Valley, nestled between the majestic Balkan Mountains and the enchanting Sredna Gora Mountain Range in central Bulgaria. Here, the highly fragrant Rosa Damascena thrives, thanks to the region's ideal climate characterized by warm summers and mild winters, coupled with the soil's rich, nutrient-laden composition that imparts a distinctive aroma to the roses.

Late 19th century

Initially, rose oil production in Bulgaria was primarily centered around crafting rose water for culinary and medicinal applications. However, as the late 19th century witnessed a surge in demand for perfumes and cosmetics, Bulgarian rose oil emerged as an essential ingredient in these products.

Version 1: This transition marked a pivotal moment in the country's history, propelling Bulgaria into the global spotlight as a leading supplier of high-quality rose oil, known for its exquisite fragrance and its role in perfumery and skincare. As the reputation of Bulgarian rose oil continued to grow, it solidified the nation's status as a world-renowned source of this precious botanical treasure.

Today - Bulgaria A Global Leader

Today, Bulgaria proudly stands as a global leader, contributing approximately 70% of the world's rose oil supply. The Rose Valley continues to serve as the beating heart of this industry, boasting over 7,000 hectares dedicated to cultivating the fragrant Rosa Damascena. While traditional distillation methods, handed down through generations, remain the backbone of rose oil extraction, modern technological advancements in cultivation and distillation processes have further enhanced the industry's efficiency and sustainability. This enduring legacy represents the essence of Berenica, a brand deeply rooted in the traditions and excellence of the Rose Valley.

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