Our Story

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Where heritage meets modern skincare.

Our Story – Born in the Rose Valley

A team of women with deep roots in the Rose Valley of Bulgaria. For generations, our families have cultivated these magical roses, and now we’re on a mission to share their beauty and benefits with the world!

A woman joyfully picking colorful flowers in a sunny, vibrant field, surrounded by nature's beauty.

Founding Story

Veronica's journey begins in the heart of Bulgaria, in the mystical Rose Valley, a region renowned for its centuries-old traditions in rose cultivation. Growing up immersed in its magic and mystery, she developed a deep appreciation for the Rosa Damascena flower. Coming from a family of entrepreneurs, Veronica combined her entrepreneurial spirit, passion for natural cosmetics, and heritage of roses to establish Berenica. 

This natural skincare brand aspires to share the ancient beauty secrets and numerous health benefits of roses with people worldwide.

Three women joyfully raising Rose Hydration Mist bottles in front of a picturesque field, celebrating friendship and good times together.

Our Team

Veronica's passion for the incredible benefits of rose products resonated deeply with her childhood friends Sylvia and Mihaela. Growing up together in the Rose Valley, they were immersed in its beauty and heritage. Driven by a shared vision and a love for nature’s finest offerings, they embarked on a journey to bring the exceptional qualities of rose-infused products to the world. Their collective dedication and diverse expertise have transformed Berenica into a brand synonymous with natural beauty and wellness.

From our founders: 

“We created Berenica to unite our passion for natural cosmetics with our heritage, drawing on centuries-old beauty secrets from the Rose Valley. Our rose water, 100% natural and crafted with attention to detail and love, offers soothing, hydrating, and rejuvenating benefits. We use it every day and hope it brings as much joy and value to you as it does to us.”

  • A woman joyfully holds a Rose Hydration Mist bottle while standing in a sunny, green field, surrounded by nature's beauty.

    Veronika Koeva

    Founder

  • A stunning young woman smiles brightly in a vibrant field filled with colorful flowers, radiating joy and beauty.

    Silviya Ivanova

    Creative

  • A woman stands in a field, smiling as she holds a Rose Hydration Mist bottle, enjoying the fresh air and nature around her.

    Mihaela Ivanova

    Commercial

  • A woman in a green blazer stands confidently in front of a lush green field, enjoying the beautiful outdoor scenery

    Toni Koeva

    Logistics & Customer Management