Our Story

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Where heritage meets refined beauty

Our Story – Born in the Rose Valley

Berenica was born from the enduring legacy of the Rose Valley — a place where the rare Rosa Damascena has been carefully cultivated for centuries. Its delicate fragrance and natural elegance shaped our founder’s earliest memories and became the foundation of our brand’s soul.

A woman joyfully picking colorful flowers in a sunny, vibrant field, surrounded by nature's beauty.

Founding Story

Our story begins in the mystical Rose Valley of Bulgaria, a land steeped in history and renowned for its rose fields.
Growing up surrounded by this fragrant beauty, our founder Veronica developed a deep reverence for the Rosa Damascena — its purity, its legacy, and its potential to nourish both skin and spirit. 

Inspired by her entrepreneurial heritage and a passion for natural elegance, Veronica envisioned a brand that would honor her heritage with modern refinement. Berenica was born from this vision — an expression of understated luxury, blending tradition, authenticity, and true craftsmanship.

Three women joyfully raising Rose Hydration Mist bottles in front of a picturesque field, celebrating friendship and good times together.

Our Team

Veronica's passion for the incredible benefits of rose products resonated deeply with her childhood friends Sylvia and Mihaela. Growing up together in the Rose Valley, they were immersed in its beauty and heritage. Driven by a shared vision and a love for nature’s finest offerings, they embarked on a journey to bring the exceptional qualities of rose-infused products to the world. Their collective dedication and diverse expertise have transformed Berenica into a brand synonymous with natural beauty and wellness.

From our founders: 

“Berenica reflects our belief in understated luxury, meaningful rituals, and the quiet power of nature. Every product is created with intention — to bring the essence of our heritage into your daily routine.”

  • A woman joyfully holds a Rose Hydration Mist bottle while standing in a sunny, green field, surrounded by nature's beauty.

    Veronika Koeva

    Founder

  • A stunning young woman smiles brightly in a vibrant field filled with colorful flowers, radiating joy and beauty.

    Silviya Ivanova

    Creative

  • A woman stands in a field, smiling as she holds a Rose Hydration Mist bottle, enjoying the fresh air and nature around her.

    Mihaela Ivanova

    Commercial

  • A woman in a green blazer stands confidently in front of a lush green field, enjoying the beautiful outdoor scenery

    Toni Koeva

    Logistics & Customer Management